Let's Work Together
Book a Call
Serving roofers across Washington: Bellingham, Everett, Olympia, Tacoma, Bellevue, Kirkland, Port Angeles.

Roofing website design for roofing and gutter companies

We build roofing websites that show up in local search and get homeowners to ask for an estimate. Roofing, gutters, siding, and exterior work.

Website design for roofing contractors

With 20+ years building websites for small businesses, we know what makes a contractor site work. Most roofing websites lose the job in the first ten seconds. No phone number at the top. No photos of finished roofs. A contact form buried three clicks down.

Homeowners with a leak are not browsing. They are calling the first roofer who looks like he will show up. Your site has to make that decision easy.

We build the site, connect it to Google Business Profile, and set it up so your service area cities actually rank. You get one person to call when you need a change, not a ticket number.

Request A Free Quote

What makes a roofing website work

We have built sites for contractors and service businesses since before Google had a local pack. These are the things that decide whether a homeowner calls you or the next guy.

Make it easy to call. Half your visitors are standing in the yard looking at the damage. They want to call, not fill anything out.

Keep it short and easy to fill out. Every extra field you add loses people. You can get the rest of the details on the call.

Someone searching “roof repair” does not want a page about everything you do. One page per service means Google has something specific to show them.

Price is the first objection. Answering it on the page keeps people from bouncing to a competitor who did.

Most roofing searches happen on a phone. Someone is standing in the driveway looking at missing shingles. Your site has to load fast, read on a small screen, and put the call button under their thumb.

Stock photos of a generic house tell a homeowner nothing. Pictures of your truck in a neighborhood they recognize tell them you are real and you work nearby.

Google matches the city in the search to the city on the page. No page for Bellingham means no ranking in Bellingham, even if you have worked there for years.

We pull your Google reviews directly onto your website. Real reviews from real homeowners carry more weight than anything you could write about yourself. We add them to the website where people will see them.

Three seconds is the limit. Clean code, compressed images, and real hosting mean your site loads before the homeowner backs out and calls the next roofer.

roofing web design and marketing

Roofing and contractor website portfolio

gutter service web design
responsive-gutter-seattle
plumbing website redesign
disaster restoration services
home restoration web design
medical clinic website design
responsive-NYCLeadInspections
responsive-precise-green-consulting
responsive-Royal
Recruitment and job search website design
import business website design

See more work in our roofing and small business website portfolio.

Why roofing contractors work with Happy Website Design

Most roofing companies have been through a web designer or two. Someone built the site, disappeared, and now nobody can change the phone number. Here is what working with us looks like instead.

We have spent 20 years building websites for contractors and roofing companies. We know what works and how to get it done. There are many benefits of working with us.

One point of contact

You talk to the person who builds your site. No account managers, no ticket systems. When you need the phone number changed, it gets changed that day.

Continuous Support

We provide support long after launch. Updates, maintenance, and ongoing improvement to keep your roofing website running well.

20+ years of experience.

We have been building professional websites since before most of your competitors had one. We have seen what works and what wastes money for roofing companies.

SEO-Friendly Sites

Every site we build with search in mind, so your customers find you and your site ranks for the terms your clients type.

Website Training

We show you how to make simple updates yourself, so you stay in control of your content without needing technical help.

Built for Roofing Companies

Estimate forms, service areas, financing blocks, and review displays. The parts contractors actually need.

Request Free Quote

web development

Our numbers Don't lie

At Happy Website Design, we have spent 20 years helping small businesses get found and get calls. Roofing and gutter companies included.

Take the first step toward online success and partner with us today.

100+

Clients

100+

Five Star Reviews

20+

Years In Business

98%

Client Retention Rate

Happy Websites = Happy Clients

What clients say

Roofing and Contractor Businesses We Work With

We build for roofing companies and the trades that work alongside them. Some of our clients do nothing but roofs. Others handle roofing, gutters, siding, and windows on the same job. Either way, the site gets built around the services you actually sell and the towns you actually drive to.

  • Residential roofers. Roof replacement, repair, inspections, and storm damage work.
  • Commercial roofers. Flat roof, TPO, metal, and maintenance contracts.
  • Gutter installers. Seamless gutters, guards, downspouts, and cleaning.
  • Metal roofing specialists. Standing seam and corrugated installs.
  • Siding contractors. Fiber cement, vinyl, and cedar.
  • Exterior remodelers. Roofing, siding, windows, and decks under one roof.
  • Storm restoration companies. Insurance claim work and emergency tarping.
  • Solar and roofing combos. Roof replacement paired with panel installs.
  • General contractors with a roofing division. Separate service architecture so both sides rank.

Roofing website design without the agency retainer

Roofing marketing agencies quote $8,000 for web development and $1,000 a month retainers. Some of that money buys work. A lot of it buys account management, sales commission, and an office in a city you will never visit.

That’s not how we work. We small, agile design agency. That means you talk to the person building the site, and you are not paying for six people to sit in a status meeting about your gutter page.

gutter service web design
  • You talk to the person who builds your site. No account managers relaying messages to a team you never meet. No getting lost in a queue behind bigger clients.
  • You own everything. Your website, your content, your domain, your hosting account. If you ever want to leave, you take it all with you. No proprietary platforms, no lock-in contracts.
  • All sites are SEO optimized. Most web design agencies build the site first, then try to bolt on SEO later. We build the site architecture, page structure, and content strategy around the keywords your clients are searching for. Search visibility is part of the foundation, not an afterthought.
  • We know what business is. We do sites for contractors, home renovations, gutter and roofing companies. We understand the difference between a business that needs 20 new customers a month and one that needs 200. The strategy is different. The budget is different. We build for yours.

Roofing Web Design Success Story

We built Gutter Kirkland, a gutter company located in Kirkland, WA a powerful website that drives real business growth and attracts qualified leads. Our custom website showcases their services, builds trust with potential customers, and helps them stand out in the competitive roofing market.

Challenge

Gutter Kirkland needed a professional online presence that would attract local customers and showcase their expertise in gutter installation, repair, and maintenance services across King & Snohomish Counties.

Solution

We created a custom WordPress website with Elementor that’s easy for the client to update and built to convert visitors into customers.

  • Mobile-friendly design that looks great on all devices
  • SEO-optimized to rank higher in Google searches
  • Clear service pages with strong calls-to-action
  • Integrated Google reviews and testimonials
  • Service area pages targeting local customers
  • Fast loading speed and secure hosting

Results

A site that ranks in the cities they work in and turns visits into quote requests.

Visit Live Site →
contractors website design
Gutter Kirkland

80+

5-star Reviews

100%

Mobile Friendly

24/7

Lead Generation

Website design for roofing contractors

Our roofing website design services

Roofing website design and development

New site built from scratch. Service pages, city pages, estimate forms, photo galleries. Live in about six to eight weeks.

Roofing SEO and local search

City pages, Google Business Profile, review generation, and schema so you show up in the map pack where the calls come from.

Roofing Website maintenance

Updates, backups, security, hosting help, and page changes when you add a service or a crew.

What A Well-Built Website Does For Your Roofing Business

Most roofing leads start on a phone. Someone spots a stain on the ceiling, searches “roof repair near me,” and taps one of the first three results. If you are not in that map pack, the job is gone before you knew it existed.

Ranking there takes more than a pretty homepage. Google needs to see a real address or service area, consistent contact information everywhere it appears online, reviews coming in steadily, and pages that specifically answer what the searcher asked. A homepage that says “we do roofing in Washington” does not answer “gutter installation Bellingham.”

That is why we build separate pages for each service and each city. It is more work. It is also why those pages rank when a single homepage does not.

Then there is what happens after the click. Homeowners are deciding whether to let you on their property and hand you five figures. They look for a license number, an insurance certificate, photos of finished work in neighborhoods they recognize, and reviews with names attached. Every one of those goes on the site where they will see it without hunting.

Storm season is its own thing. When wind takes shingles off half a county, everyone searches at once. If your site is slow or your emergency page does not exist, that traffic goes to the roofer whose page loads.

Request A Free Quote
Google Reviews

How we build your roofing website

Roofers are on jobs, not at a desk. Nobody has time for month-long design rounds or an agency that goes quiet for two weeks. We keep it moving, tell you where things stand, and get the site live so you can get back to work.

- 01 -

Discovery Call

We learn about your roofing business, and what you want your website to do. This conversation shapes every decision that follows.

- 02 -

Research & Strategy

We look at your competitors, your target keywords, and your local market. You complete a short questionnaire and we do the rest.

- 03 -

Project Roadmap

We outline the page structure, sitemap, and wireframes so you can see the plan before we start building. Service pages, city pages, estimate forms, and photo galleries

- 04 -

Design & Development

We design and build the site, write or refine the copy, set up your galleries, and connect your scheduling and intake forms.

- 05 -

Website Launch

We deploy the site, set up Google Analytics and Search Console, and confirm everything works across devices. You get a walkthrough so you can manage basic updates.

- 06 -

Ongoing Support

We handle updates, backups, security patches, and performance monitoring. We are available for updates and improvements whenever you need them.

Industries We Serve

We have built for roofing crews, medical practices, and everything in between. What gets a homeowner to request an estimate is not what gets a patient to book a consultation. We build for the difference.

Request A Free Quote

Roofing website design FAQ

Most roofing websites land between $2,500 and $6,000 depending on how many services and cities you need pages for. A five page site costs less than a twenty page site. You get the full price before we start, and it does not change halfway through. See our pricing page for what is included.

About six weeks from the first call to launch. Most of that is design and build. The part that slows projects down is waiting on photos and service details from you, so the faster you get those over, the faster you are live.

Yes. 100%. Your website, your content, your domain. We don’t build on proprietary platforms or lock you into contracts. If you ever want to move, you take everything with you.

Yes. We offer WordPress hosting and maintenance built for small businesses. Fast servers, daily backups, SSL, plugin updates, security monitoring, and uptime checks. You do not have to think about any of it. If you already have hosting you like, we can work with that instead.

We build every page with SEO in mind, from site architecture to page titles to internal linking. But ranking takes time, especially in competitive markets. If you want to accelerate results, we offer ongoing SEO services that build authority and traffic month over month.

Yes. Most of our clients come to us with an existing site that looks dated or does not bring in clients. We can rebuild on your current platform or move you to WordPress.

We build on WordPress with Elementor. These tools make it incredibly easy for you to update your own content without needing technical skills.
WordPress is flexible, SEO-friendly, and gives you full control over your website. Elementor adds a simple drag-and-drop interface that lets you make changes quickly and confidently.

Yes. We prefer clients supply the content since you know your customers better than we do. If you do not have content ready or do not have time to write it, we can handle it for an additional copywriting fee. Either way, you review everything before it goes live.

Yes. Launching the website is step one. If you want to grow organic traffic and rank for more service and city searches, we offer monthly SEO services including content creation, technical optimization, and performance reporting.

Local SEO, Google Business Profile management, and content work are all available as ongoing services.

Yes. We are based on the Olympic Peninsula and work with businesses across Washington and nationwide.

Three things do most of the work. A separate page for each service and each city, a Google Business Profile that matches your site exactly, and steady reviews coming in. Everything else is secondary until those three are right.

Use the words homeowners actually type. Someone searching “roof repair Bellingham” needs a page about roof repair in Bellingham, not a homepage that mentions everything you do. Fast load times on mobile and a phone number on every page matter too.

Yes, for the cities you actually want work in. Google matches the city in the search to the city on the page. If you serve six towns and only have a homepage, you are competing in one of them.

Keeping Clients Happy for 20+ Years!

Let us design a website you will love. Schedule a Free Consultation!

Let's Work Together
Let's Work Together